YEAR
2025CLIENT
LIIKE Oy ArkkitehtistudioTYPE OF WORK
Visual identity
Web design
Type design
IllustrationTYPEFACES
Liike Grotesk
WEB DEVELOPMENT
Oskar Koli
The visual identity of the architectural firm LIIKE was redesigned to reflect the studio’s name and ethos. The starting point for the identity was the multiple meanings of the word “liike” (movement), which served as an inspiring foundation for the brand’s visual concept.
The logotype is based on the Archivo Regular typeface, with its curved corners symbolizing movement and continuity. To complement the typographic system, a custom font, Liike Grotesk, was developed, bringing uniqueness and consistency to the overall visual identity.
The identity is structured around clear, deliberate layouts that allow the studio’s architectural work to take center stage. The illustration style of the architectural drawings was also refined to enhance visual clarity and cohesion for presentation purposes.
Additionally, art direction was provided on photo shoots to ensure the visual language remained consistent across all photographic materials.
CONTACT
ionerawlins@gmail.comINSTAGRAM
@ionerawlins©
Ione Rawlins
2026